Eating Cheerios Won’t Make You Healthier, It Just Makes General Mills Wealthier

cheerios, general mills, genetically modified foods, gmo, genetically engineered crops

Our corporations are lying to us, America.  They sell us happiness and health, they deliver anything but, and they’re getting away with it.  Why?  Because in many cases they’ve paid politicians and “lobbied” bureaucrats to twist the rules to where it is legal to lie – or at least legal to hide the truth.  Here is one example from many:

Unless you’re one of the few Americans with the wisdom and discipline to throw their TV out the window, you’ve probably seen commercials like this one wherein GMO cereal king General Mills claims that “Cheerios, made from all grain natural oats, is the only leading cold cereal clinically proven to lower cholesterol.”

That claim may be legally true, but it is patently false for the following reasons:

1.  Cheerios may be “made from all grain natural oats”, but it also “made from” many other ingredients.  The Cheerios website assures us that “All Cheerios cereal varieties have at least 8 grams of whole grain per serving”, but omits the fact that a “serving” is 28 grams:

And what’s in the other 20 grams?  This article will give you some idea.  Pay special attention to the commentary regarding genetically modified corn starch and trisodium phosphate (TSP), which is a cleaning compound:

2.  As we reported earlier, in the USA “natural” has no regulated meaning with respect to food or food labels.  Consequently, General Mills can legally refer to the oats in Cheerios as “natural” regardless of any genetically engineered origin.  The truth is that General Mills “…continues to use genetically-modified (GM) ingredients in its cereal products, as well as corn syrup, artificial flavors, and artificial colorings – all of which wreak havoc on health…”:

3.  The part about Cheerios being “the only leading cold cereal clinically proven to lower cholesterol” uses the “leading” adjective to avoid challenges from cereals that might be healthier but not as well known.  And the “clinically proven” phrase that provides the claim’s sole source of credibility refers to a study “conducted by Provident Clinical Research, a for-profit institute that gets paid by General Mills and other manufacturers to design, implement, and analyze tests that will always shine a bright light on the product in question.”

Even the FDA found the claims based on that study to be suspect:

The opening sentence in this General Mills press release (propaganda piece) reads “Research presented today at the Experimental Biology Meeting revealed Cheerios can help lower cholesterol by 10 percent in one month.”

This is another cleverly-worded deception.  General Mills doesn’t directly claim that “Cheerios can help lower cholesterol”, but rather states that was “revealed” by “research”, which as we just explained was tainted.  The fact that tainted research was presented at some “Experimental Biology Meeting” sounds auspicious but means nothing.  And once the lie is unleashed, the distortion of the truth becomes pandemic.  They’ve even got Lance Armstrong lying for them, and the lie goes unretracted even after he knew about the FDA warning letter:

General Mills doesn’t care about your health.  General Mills only cares about their wealth.

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