“When in doubt, tell the truth.”–Mark Twain
How much will it cost?
Sometimes quite a bit, but usually very little. It all depends on what you want to accomplish, how much you can afford, and how much you’re willing to invest. A better question to ask is… How much is it worth? The wonderful thing about white hat guerilla marketing and activism is that a minor PR investment is all it might take to create the desired shift in public awareness, perception or opinion and consequently a huge success for you, your organization, the products you’re selling or the agenda you’re promoting. And given that your initial consultation is FREE, the best question to ask is… What are you waiting for?