“The truth is ‘hate speech’ only to those who have something to hide.”–Michael Rivero
Black Public Relations, Black PR or simply BPR is the practice of using negative publicity to damage or destroy someone’s reputation or corporate brand identity. In other words, instead of concentrating on the creation or maintenance of a positive image, goodwill or “buzz” for someone or something, the goal of BPR is to discredit the public perception of someone or something else – typically a business rival or political opponent – by spreading rumors, spin, innuendo or outright lies.
THAT IS NOT WHAT WE DO.
At VVV PR what we do is apply veracity with tenacity to vanquish the opponents and advance the agendas of the business clients we serve and the political causes we champion. At VVV PR, what we do is disseminate incontrovertible facts and fuel unimpeachable interventions that open the minds of the public to the value of your proposition by exposing the failures, faults and fallacies of inferior products, unscrupulous policies and the corrupt entities and individuals behind them.
WHAT WE DO IS TELL THE TRUTH.
What can we accomplish by simply telling the truth?
How many new TV ads will Northrop Grumman have to run to counter the “perception correction” created by our exposé disclosing that this Big 5 defense contractor was awarded over $15.5 billion in federal contracts despite a record of government fraud and misconduct that only Lockheed Martin or Boeing could envy?
How many more auto insurance policies could mutual companies book if it became general knowledge that the GEICO Gecko was actually a front man for Berkshire Hathaway and Warren Buffett, and that with a mutual insurance policy the profits from their invested premiums would benefit them rather than a billionaire?
How much more USDA certified “organic” food would be sold and consumed, and how much healthier would we be, if most American consumers knew that the U.S. government does not regulate use of the word “natural” on food labels, so products like Quaker Oats branded “All Natural” may contain GMO grains and toxins?
What might telling the truth accomplish for YOU?
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VVV Public Relations: BPR + Guerrilla Marketing 